Clients & Campaings
"(Alex's) knowledge, ideas and forward thinking are invaluable"
"(Alex's) knowledge, ideas and forward thinking are invaluable"
...The world's greatest classical music festival In May 2024, I will join the BBC Communications team as a publicist for the BBC Proms, one of the most recognisable and well-loved cultural brands in the world. Having had the pleasure of working with some of London's most dynamic cultural brands and organisations on truly innovative and impactful campaigns, I am excited to support this team with the delivery of dynamic storytelling and publicity for an event which is recognised worldwide as a mammoth of live music and broadcasting. The Proms in 2024Running from 19 July - 14 September, the full BBC Proms season -- to include daily concerts and broadcasts at the Royal Albert Hall alongside events at Wigmore Hall, in London parks and in venues around the UK — is yet to be announced.
Visit the BBC Proms 2024 official webpage to stay up-to-date on what's coming, including the official programme announcement on 25 April, and the on-sale on 18 May.
0 Comments
AT RIVERSIDE STUDIOS THROUGHOUT JANUARY 2024 West London-based culture hub offers opportunities to learn NEW skills, promote health & wellness, and try something new in the new year. In a move that seeks to break away from the tradition of ‘giving something up’ in the new year, Riverside Studios invites Londoners to discover something new with a specially curated programme of cultural and community events. From dancercise and yoga to brand-new cinema, music and theatre, the venue is inviting its existing community and new visitors are invited to take part and #TryJanuary at Riverside Studios. Kicking off in the first week of January with not-for-profit yoga with Lumi Foundation and the weekly series of 'LIVE Next to the Apollo’ stand-up events, the month’s line-up embraces the concept of ‘trying out’ new life experiences. A wellbeing weekend on 13-14 January sees two brand-new events for those seeking a healthier, more mindful 2024: Sound Bath: total relaxation and Colour & Sleep Therapy sessions offer fresh perspectives from experienced wellness experts. Opportunities to create continue with an introduction to Sculpting from sculptor, illustrator, and ceramicist, Maria Trupia. Riverscribes provides an open and creative space for developing new writing, led by award-winning actor and writer, Nadine Gray. A new course, Riverscribes: Writing Short Stories, brings four weeks of expert-led sessions—led by established author Dr Rachel Knightley—on capturing and creating compelling stories, with first-hand advice on how to approach and work with agents and publishers. Affordable cinema for all: As part of its #TryJanuary line-up, the venue has reduced weekday cinema tickets for standard screenings to £6.50, encouraging as many people as possible to come and discover great film in the new year. From classic and arthouse cinema to new Hollywood blockbusters, the venue offers something for every taste and area of interest. Artistic Director Rachel Tackley said: "In 2023 we welcomed over 410,000 visitors to Riverside Studios with a broad range of work in our theatres, cinemas and exhibition spaces. As we look ahead to 2024, we thought it would be fun to have some new years’ resolutions - for ourselves and for our community. "So this New Year, we want to bring new experiences to more people than ever before. Whether it’s seeing a brand new show, treating yourself with a new wellness regime, or simply learning a new skill, there truly is something for everyone” The unlimited pass for new theatre: anuary also offers theatre enthusiasts the chance to get their pass for entry to every show in the 2024 Bitesize Festival programme, taking place in February, with dates and programmes to be announced. Throughout December and January, Bitesize attendees can save money by purchasing a Festival Pass for £50 which can be redeemed against pairs of tickets to all of the festival shows. With plans for over 20 productions spanning theatre, cabaret, musicals and comedy, the pass seeks to make theatre as financially affordable as possible, whilst supporting early-career and young artists. More information on the Bitesize Festival pass is available here. Selected Coverage:International tours continue to inform and inspire South London's young musicians at Fairfield Halls17/11/2023 Richard Farnes will direct the orchestra on 5 December (Image: Jack Liebeck) YOUNG MUSICIANS CONTINUE TO BENEFIT FROM SERIES OF EDUCATIONAL EVENTS WITH THE WORLD’S LEADING CLASSICAL MUSICIANSIn a continuation of a series of educational events which began at Fairfield Halls in June 2023 with the Estonian National Symphony Orchestra and continued in October with the National Symphony Orchestra of Ukraine, the ensemble will host a pre-concert workshop with pupils from the venue’s Yamaha Music School (YMS). South London’s young musicians will once again gain unique insights and witness exclusive demonstrations from the performers, who bring valuable global perspectives to their learning.
The concert will then see the Symphony Orchestra of India performing a programme opening with Williams - Imperial March from Star Wars. For violin enthusiasts, the highlight of the evening will be Marat Bisengaliev's performance of Khachaturian's Violin Concerto, demonstrating his virtuosic mastery of the violin and celebrating this seminal Armenian composer’s distinctive sound world. Tchaikovsky’s Symphony No. 6 (Pathetique), the composer’s final work, will offer an emotional journey through Tchaikovsky's final symphonic work. Richard Farnes has worked with a long list of UK ensembles, including the London Symphony Orchestra and The BBC Philharmonic; ensembles which have previously used the renowned acoustic at Fairfield Halls for recorded releases. Violin soloist Marat Bisengaliev has achieved global accolades and performed in over 35 countries in prestigious venues including Carnegie Hall, the Lincoln Centre, and the Royal Albert Hall. He was a prize-winner at the Leipzig International Bach Competition in 1988 and secured first prize at the International Nicanor Zabaleta Competition in Spain in 1991. Notably, he received the Special Virtuoso Prize for his exceptional abilities. His recording career has received international acclaim, and in 2000, he was awarded the Government Medal of Honour in Kazakhstan for services to music, which have included founding two orchestras in his home country. The Symphony Orchestra of India comes to Croydon as part of a eight-concert UK tour During November and December, and will also visit in London, Birmingham, Edinburgh, Coventry, Bradford, and Cambridge. The Fairfield Halls international symphony orchestra series will continue into 2024, with the China Schenzhen Symphony Orchestra (22 March 2024) and the Czech National Symphony Orchestra (16 May 2024). Since opening in 1962, Fairfield Halls has welcomed acts and performers as wide-ranging as Tina Turner and Yehudi Menuhin, and hosts performances from the most renowned international touring groups. Speaking about the venue--which celebrated its 60th anniversary in 2022--Andrew Jamieson, Head of Touring for IMG Artists, said: “There is no doubt that (Fairfield’s) Concert Hall has the finest acoustics of any in London and all of our distinguished international orchestras who have previously visited the venue always commented on these wonderful acoustics and the tremendous, enthusiastic audiences.” Tickets for the 5 December 2023 performance are on sale now. More information and booking available at fairfield.co.uk UK Tour 2023 As part of my work developing audiences and a positive media profile for Fairfield Halls, I worked with the international talent management agency, IMG Artists, the Orchestra management and other PR agencies to deliver success for all parties. Building a narrativeThis was a complex campaign with many moving parts, and regular contact with all stakeholders was key. Delivering success, primarily for my client but also for the other parties, has been hugely rewarding. Activity included:
UpcomingWith a month to go before the orchestra make perform their first London date at Fairfield Halls on 18th October, the campaign is far from over and there will be much more content and media coverage to present.
Visit the event page below, and follow me on social media to stay up to date with this exciting campaign. All We Can Charity gifting campaign has biggest year yet in 2022. The campaign"Whether it’s providing training in beekeeping, investing in solar power, or providing education for refugees and displaced people – when you give one of our Extraordinary Gifts, you will be supporting transformational work in some of the world’s poorest communities." Extraordinary Gifts is a fundraising campaign centred on an e-commerce platform through which users can give bespoke cards and gift messages supporting specific projects from All We Can and its partners in the world's most marginalised communities. In 2022, the campaign faced many challenges, including the evolving cost-of-living crisis and the diversion of campaign resources to emergency appeals responding to the war in Ukraine and flooding in Pakistan. Commissioning all-new branding and assets to reflect a more 'elegant' feel in line with equivalent consumer brands with measurable success.
With a successful year in 2022 and the next year already in the planning stage, the platform (which remains the charity's largest seasonal giving campaign) has a great future ahead of it. |
About AlexBased in London Alex is a communicator and media specialist working with clients across the city and wider UK. Find out more. Archives
March 2024
Categories |